This books follows Apple before, during and after Steve Jobs’s demise. It ponders the question can Apple continue its world-changing innovation now Steve is gone?
I found it a bit dull, to be honest. The first quarter is a rehash of other material about Apple under Steve Jobs. The rest of the book is about Apple after Jobs. Steve Jobs and Tim Cook are very different people. Surprise surprise, they run the company in very different ways. Reading the book you would get the impression that Apple had totally failed after the untimely death of Jobs, which, of course, is misleading.It also gets boring, at some stage, with all the recitals of legal disputes and CSR issues. Overall, a fast read but really not a great one.
The official Jobs biography and Inside Apple are both superb books and worth the effort. This is a not-so-great collection of news stories pretending to be a book.
