This book is outstanding. I did a great deal of highlighting while reading this book. Bernadette Jiwa does an outstanding job of guiding us through how to differentiate ourselves, our brands, and our organizations by telling the right story. In order to do this, she teaches us how to know who we are, what we stand for, where we are headed, and what has made us personally, our brand, and our organization. Most importantly, she teaches us why this story is important to be told. She posits we need to forget about competition and focus on what makes us and our work unique and valuable. It was great to be reminded that we, and those we serve, are identified by what we do. Our story needs to be one of significance and not just success. Anyone who wants to be grounded, intentional, and deliberate in the creation of the future, he or she wants the world to realize it needs to read this book.
